Post # 2 â€œTake it from the Topâ€
I landed in San Francisco with a precise picture of the future; a collegiate digi-diva in an international port. Take about options! That is, until I saw the giant fat lady peeing a waterfall through her pants around the corner of my new apartment. I live in the dirtiest part of the city where, NO LIE, every step outside is like playing hopscotch over dirty needles! Not quite the picture that my real estate broker had paintedâ€¦
Soon enough, though, I got this phone call from BlinkerActive and I was all excited because I just KNEW that I had found my in. Finally, the chance to put all my education and logged production hours to good use. I was super excitedâ€¦and I had no idea what they even did. So we schedule a phone interview and it goes something like this: all the music that we now get off on iTunes, Napster and Rhapsody – among hundreds of others – comes from someone who placed it there. OBVIOUS. Rather then searching EVERYWHERE for that new goddamn mix CD your â€œbest-friendâ€ gave you, you walk over to the comp in your underwear and say to yourself, now what was that jam I heard last night? Pop on the computer and after a few clicks, you’re listening to the whole album. So easy, we take it for granted, right? That’s because of digital marketing companies like BlinkerActive who use their music industry prowess (word-of-the-day) to navigate through 100s of digital retailers and promote music online. Sooo, we get instant access to the new jams, and the bands ACTUALLY GET COMPENSATED!! It’s pretty neat huh? So, anyway, that’s what they do and in turn what I do these days.
It’s funny because I used to work for Newbury Comics – big time comic and CD retailer – and now I get to see music sales from both sides of the street. Biggest difference is that during the Christmas season, no one is going to pull up to my office desk and hold me at gun point. Uh, yea a little bit safer hereâ€¦And no snow!
Anyway, here’s what we’re tapping our feet toâ€¦