Universal Music has signed a deal to make their music available to Imeem users. With the signing of the deal, Imeem now has partnerships with all four major labels, including Warner Brothers, EMI and Sony BMG.
Imeem users can stream songs in full from partner-labels, who get a cut thanks to advertising. As of now, Imeem gains an edge over competitor MySpace because Universal allows only for the streaming of 90-second clips to members of that online social network.
Universal Music Chair and Chief Executive Doug Morris explains the reasons for treating the two sites differently as follows:
“Imeem has developed an innovative way to make our artists’ music a central part of the social-networking experience,” Morris said. “More importantly, they’ve done so the right way–by working with [Universal] to provide an exciting musical experience for consumers, while ensuring that our artists are fairly compensated for the use of their works.”