For the second year in a row, Playboy and C3 put on a late night party at SXSW, and for the second year in a row, I was lucky enough to attend.
While last year, the party was housed in a giant warehouse-type thing in the middle of nowhere, this year’s event was right downtown at a giant warehouse-type thing at the corner of 3rd and San Jacinto. The line circled the block and even the media entrance was swarmed by 11 PM.
Inside, there seemed to be a new adventure tucked into every corner: free barbecue; free drinks; a room full of Port-A-Potties that also housed a Rock Band hooked up to a television the the back of a car and a well lit area with a backdrop for crucial drunken photo seshes. The people were fascinating to watch:
There were bands, too. The Heavy played some songs, and they were kind of whatever. MGMT gave me a headache, but not in an awesome High on Fire sort of way. Justice started off at a throbbing cacophony and just started cranking shit louder and louder until brains started frying. That’s when shit really started going off. Moby played a DJ set, but I missed it (I’m kind of bummed about it now since we’re totally bros now), and by the time I got back (around 3:45 AM), the venue (slowly clearing out) was pumped so thick full of smoke (and I was so pumped thick full of whiskey) that my eyes started tearing. Cutting through the haze was difficult, but there were a ton of people on stage, how many, and who was actually DJing, I couldn’t tell. It looked like a lot, and they were back lit, which made it kind of creepy.
Luckily, they were still serving whiskey, and back by the photo sesh area, a woman with sweet guns (in addition to other things) interviewed Spencer. Swag included: a wristband, guitar pick, free magazine and a couple other things I’m not allowed to mention because they may be incriminating. Good time had? Oh yeah.

Tags: barone, Elijah Wood, guitar, High on Fire, interview, Music, MySpace, NIN, plastic, Playboy, Rap, rock, rock the rabbit, south by southwest, SXSW, SXSW 2008