SXSW is without question both the busiest and best week of the year. We arrived late afternoon today (Tuesday) ready to start drinking Lone Stars, eating BBQ and working our collective asses off getting tons of content and meeting virtually everyone there is to meet.
SXSW 2008 looks to be better than 2007 (not that SXSW 2007 sucked or anything) since Red Bull is back this year with the Red Bull Moontower (at SXSW 2006 the Red Bull House stole the entire show). Now we really don’t know what’s going to be going down over there (we’ll let you know after we find out) but we are certain of one thing – the Red Bull Moontower will be the place to be for SXSW 2008. What we do know is this:
Anchored by the Red Bull Energy Station, the Alamo Draft House Rolling Road Show and a solar stage, the Red Bull Moon Tower will be a mix of a musician compound and a high-end party where anything can happen.
More on all that throughout the next few days especially since I know we’ll be there until the 4am mark nightly for the next four nights. The first thing we had to do after a drink at the hotel bar was hit up Ironworks BBQ for a completely amazing dinner. I think I want to move into that place and just spend my day eating, at the least I think I need to eat there at least once a day for the next week.