One of my favorite over-priced vices is Starbucks coffee which I properly designated as â€œFourBucksâ€ because my wallet is feeling a little light lately. Their stock is currently being hammered.. badly. Competition from other more accessible outlets like McDonald’s or Dunkin’ Donuts is creating quite a predicament for the corporate money hounds. Locations with a low profit margin are being retrained to be familiar with Starbuck’s â€œnew imageâ€ to overcome the competitiveness in the coffee-fix industry. This is to promote students and working class communities like myself shaking in our boots to order a tongue-twisting drink like a Venti Iced Latte, light ice, extra espresso shot, 2 and ½ shots of syrup, with room.
So Starbucks is following the trend of â€œgoing greenâ€ and getting personal with their customers. I already think it’s creepy when you walk in and they greet you with your name but hey, that’s good customer service. A little too good. The new â€œGreenâ€ campaign includes giving away used coffee grounds for garden compost use, recycled packaging, continuing the â€œFair Trade Movementâ€ and encouraging customers to drink out of ceramic mugs if dining in.
An online community for coffee drinkers was the best idea I’ve heard in awhile. A bunch of jacked-up, opinionated and caffeine-filled customers voicing their opions through â€œMy Starbucks Ideaâ€: an interactive site. So get your ten-worded order in your hand and your laptop in the other. Drink your coffee as you chat about coffee with other customers. Brilliant or just plain over-the-top?