Kanye West is going corporate with the launch of his new travel website Kanye Travel Ventures. The site apparently features discount rates for hotels, rental cars, airfares, cruises and more with the potential for special travel packages (including Kanye concert tickets) in the future. Apparently the site has been a long time coming, with over a year of preparations before its launch.
Miki Woodard, president of the rapper’s company, West Brands, [said] the process has already taken nearly a year. “We did a lot of due diligence with online travel partners” before linking up with Travelocity.
Looking at the site you wouldn’t think it took a year to put together. The aesthetic is markedly plain and boring. Honestly this whole deal just seems a bit ridiculous. I’m familiar with cross-platform marketing and utilizing name recognition, but a travel site? WTF? That’s not hip-hop.
Tags: discount airfare, hotels, kanye travel, kanye travel ventures, Kanye West, kanyetravel.com, knaye travel, knaye west, miki woodard, rental cars, travel, travel packages, travelocity, west brands, wtf