Make the joke something somewhat surprising, but not entirely unbelievable. Relay via a one way medium, leaving no room for follow-up questions, only room for rampant speculation on the part of those unaware or unsure whether or not it is in fact a joke. It, of course, helps if you have at your disposal an actor of such Shakespearean gravity as Toby Morrell. It also, of course, helps if the people you’re fooling are for the most part complete morons. But hey, even I’m not entirely 100% sure they’re not serious. And that’s the genius of it all. Hats off gentlemen.
VN:F [1.9.22_1171]How to Win At April Fool's Day with Emery,