Fighting Meth – With TV commercials

Montana Meth Project
(It’s worth watching)

The Montana Meth Project is a large-scale exercise in prevention, aimed at significantly reducing Meth use in Montana. The integrated program consists of an ongoing, research-based marketing campaign—supported by community outreach and public policy initiatives—that realistically and graphically communicate the risks of methamphetamine to the youth of Montana.

The Meth Project was conceived and founded by businessman and Montana rancher, Thomas Siebel. The purpose is to inform potential Meth consumers about the product attributes and actual risks associated with methamphetamine. The goal is to substantially reduce methamphetamine use.
-montanameth.org

Tags: commercials, drugs, Marketing, Meth, methamphetamine, Montana, montana meth project, tv