Bros Icing Bros Taken Down?

As I’m sitting hungover at my rather cluttered desk here in Northern California, I happened to notice that the famed viral drinking game Bros Icing Bros’ website has been taken down. If you’ve been living under a rock or just happen to not be a daily binge drinker, let’s see what Wikipedia has to say about the phenomenon:

Icing is a drinking game in which an individual or a group of individuals are forced to drink a bottle of Smirnoff Ice, chosen due to its unpleasant taste and popularity among college-age adults. The game has been featured on CNN Money/Fortune, and ridiculed by Cracked magazine.

Participants are encouraged to come up with elaborate ways to present the Smirnoff Ice to their targets by hiding bottles in inconspicuous locations, or in situations where drinking it would be dangerous or embarrassing (i.e. before they drive somewhere, attend a meeting, etc). Failure to drink, no matter the circumstance, results in the humiliation of the victim, and players are encouraged to mistreat those who refuse to play. In a June 2010 article, The New York Times reported speculation that the game had originated at either St. Lawrence University in Canton, New York or at the University of Vermont in Burlington, Vermont.

Rules

The game has two rules:

1. When presented with a Smirnoff Ice the target must drink it while kneeling. This is referred to as “getting iced”.
2. When “getting iced” a target can present their own Smirnoff Ice to cause the original initiator to be “iced” instead. This is referred to as being “Jimtommed”.

I’m guessing that Smirnoff was getting some shit for promoting underage drinking, drunk driving and binge drinking by the damn liberal media, but who the fuck am I to justify the site’s reason for nixing the whole thing? I just Internet for a living.

And on a side note, in good fashion while I was writing this, Synthesis managing editor Eric Wendt found the Ice that I planted in his top desk drawer. Fantastic!